| "One of the most useful books that I have come across. It has almost
nothing about web construction although there is a very useful section
about designing your site to make money (building a site around your
business model, creating a professional image, designing your site's
logic and navigation). This was information that I haven't seen in other
books. Other useful sections included how to plan a promotional campaign,
analysis of site traffic, developing reciprocal links, and how to buy
and sell online advertising. I have read every word which is unusual
as I find myself skipping through much of my other internet marketing
books. I also find myself referring to it at least once a week."
Michelle Dumas, Owner,
Distinctive Documents
Member of the Professional Association of Resume Writers
|
